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For Arc’teryx’s Namtso project, I led the ideation and narrative direction. Working with cinematographer Christopher Doyle, we shaped a restrained, blue-toned lens on the lake’s annual opening ritual and the plateau’s emotional rhythm. Our focus was on defining a quiet, disciplined storytelling approach that reflects the landscape’s profound presence.


Tagline: 见水知蓝 · 纳木措 Sensing Blue: Namtso
Role: Creative Year: 2025 Participation: Ideation
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