WORK     NOVEL     FLANEUR     SCUM     INFO

For this Arc’teryx project, I led the ideation and narrative framework behind the film. Set in Hemu Village in Altay, the piece explores mountain culture shaped by snow, heritage, and resilience. My role focused on defining the thematic direction and ensuring the story aligned with the brand’s deeper values.

Tagline: 山雪所向 便是自由 Freedom Follows Where Mountains And Snow Lead
Role: Creative Year: 2023 Participation: Ideation
Film Click Here