WORK     NOVEL     FLANEUR     SCUM     INFO

For this Arc’teryx piece, we built the narrative around “wind” as a sensory entry point into the mountains. Instead of showing scenery, the story follows a field recordist and a community climber, letting the mountain be heard, felt, and negotiated with.  


Tagline: 风起风壳 Rise with Wind
Role: Creative Year: 2025 Participation: Ideation
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