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For the Salomon × Shen Jiasheng trail launch campaigne, themed “Beyond the Mountains,” I led creative and copywriting, crafting a narrative rooted in real trail running experience — from racecourse to mountain terrain — highlighting progression, endurance, and the brand’s performance-driven ethos.


Tagline: 赴山外之外
Role: Creative Year: 2026 Participation: Creative + Tagline
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