Arc'teryx Namjagbarwa
This is my second collaboration with Arc'teryx
Focused on the majestic Namjagbarwa
One of China's most iconic snow-capped mountains
Our concept short film delves into "reverence"
Highlighting the protection of natural landscapes
And the respect for local culture
We sought someone deeply immersed in Chinese mountain culture
To authentically tell this story
Tenzin Yixi, a Tibetan native and cultural inheritor
Currently pursuing his doctorate at the Chinese Academy of Arts
Tenzin, deeply involved in Tibetan opera
Performed excerpts from "King Gesar" during the 2024 Lunar New Year Gala
He partnered with Wei Guangguang
A professional climber embodying the Arc'teryx outdoor spirit
Together, they embarked on a journey to capture the essence of Namjagbarwa
Role: Creative
Year: 2024
Participation: Ideation & Copywriting
