Vans Product Collection
Throughout my journey with Vans
I've spearheaded the NAMING of
Both Chinese & English of numerous products
And crafted compelling tagline and product lines
Here's a sneak peek into the highlight reel
「Vans 城野漫游系列」
城市脉冲蓝 ｜ 每一步，感受城市脉搏
城市迷踪绿 ｜ 每一脚，松弛漫步街头
「Vans Split Dementia」
THEME: 破格登场
「Vans 面包店」
THEME: 面包鞋 24 小时营业
「Vans Tokyo Design Collective ｜ Vans TDC
THEME: 内藏玄机 日潮速成
Role: Copywriter
Participation: Involved in the whole process