Nike Reimagine Your Next Step
For two decades
Eliud Kipchoge and Nike have stood united in partnership.
From October 12th to 16th, 2023
Eliud Kipchoge embarked on his third Nike tour in China
Making stops in Beijing and Shanghai
Fresh from finishing the Berlin Marathon
His achievements in the marathon world are unparalleled
Yet, Kipchoge's dedication is beyond the tracks
Reaching out to runners worldwide
In China, he's known as "The Philosopher"
The resonating tagline throughout the event —
Reimagine The Next Step ｜ 下一步 何止记录
Eloquently captures his beliefs and spirit
Transcending the mere pursuit of records
With every step forward
Role: Copywriter
Year: 2023
Participation: Tagline + Social
