Jordan   Brand Voice - Fly


Why do people always find themselves
Unable to resist the longing to fly?

Perhaps it's because deep down
They understand that every time they take flight
It's a testament
To the pursuit of loftier ambitions

Whether it's a leap on solid ground
Or the ascent of a Shenzhou spacecraft
Ot's the unyielding human spirit
Reaching heights beyond the heavens

We unveiled the film as a testament
To the brand's relentless ambition to set
And conquer ever greater goals

We transformed the global idea of "Fly"
Into a Chinese expression
That resonates deeply with people
心比天高 (The Heart Sky High)

Role: Creative
Year: 2021
Participation: Involved in the whole process