Jordan Brand Voice - Fly
Why do people always find themselves
Unable to resist the longing to fly?
Perhaps it's because deep down
They understand that every time they take flight
It's a testament
To the pursuit of loftier ambitions
Whether it's a leap on solid ground
Or the ascent of a Shenzhou spacecraft
Ot's the unyielding human spirit
Reaching heights beyond the heavens
We unveiled the film as a testament
To the brand's relentless ambition to set
And conquer ever greater goals
We transformed the global idea of "Fly"
Into a Chinese expression
That resonates deeply with people
心比天高 (The Heart Sky High)
Role: Creative
Year: 2021
Participation: Involved in the whole process
