Arc‘teryx Winter 2023
In winter 2024
Arc’teryx ventured to the heart of
The Altai Mountains in Xinjiang, China
Known as the "Birthplace of Human Skiing."
The team explored the hidden village of Hemu
Connecting with hunters, herders, settled travelers
And mountain guides
Who have embraced their passion for the snowy peaks
Unveiling the tales that bind them
To the rich tapestry of Chinese skiing culture
In the same vein
Our project boasts a tagline that aptly captures
The essence of the majestic albatross spirit -
山雪所向 便是自由
Freedom follows where mountains and snow lead
Role: Creative
Year: 2023
Participation: Ideation & Tagline
