Nike Wu Lei Reactive
Wu Lei, a Chinese forward
Made history as the first Chinese player in La Liga
Showcasing exceptional goal-scoring prowess
With Shanghai Dongya and Espanyol
His speed and success marked a notable achievement
For Chinese football internationally.
In the opening match of
The 2026 World Cup qualifiers against Thailand
Wu Lei scored his 32nd goal for the national team
Surpassing Liu Haiguang and taking the lead
As China's all-time top scorer
To commemorate his remarkable accomplishment
We initiated a real-time reactive project
As a tribute to Wu Lei's historic milestone
Role: Creative + Copywriter
Year: 2023
Participation: Involved in the whole process
