CASETiFY China Launch
This marks CASETiFY's inaugural brand campaign
Debuting in Mainland China
Our concept revolves around transforming
Everyday objects into works of art
To bring this vision to life
We hosted an offline exhibition
In the bustling neighborhood of 光华里
In downtown Shanghai
Bedsheets, mundane yet essential
Were metamorphosed into
Canvases of artistic expression
We coined a phrase
That encapsulates our ethos
奇想日常 (Make Everyday Imaginative)
Role: Creative
Year: 2023
Participation: Ideation + Tagline
